I am Haroon, a product designer for the last five years, primarily in the technology industry. I am focused on implementing user-centered, data-driven, and business-oriented design. I got into product design because it allows me to pursue interests in creativity, business, and psychology.

I’ve worked with startups and established companies, contributing to the design and development of various products from concept to launch. I firmly believe in a human-centered design approach, which involves empathizing with users, conducting in-depth research, and validating design decisions through user testing.

Product design is not just a job for me; it’s a true passion. I find immense satisfaction in crafting intuitive and visually appealing experiences that make a positive impact on people’s lives. I am constantly seeking opportunities to learn and grow in the field, whether it’s attending design conferences, reading design literature, or collaborating with other designers. This passion drives me to consistently push boundaries and deliver innovative solutions.

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My Strength

A generalist at heart, I got into product design because it allows me to pursue interests in creative, business, and psychology. Iā€™ve since worked on a range of problem areas including – education, property, productivity, and social.

Armed with strong design roots in Architecture, Iā€™m a systematic thinker with 3+ years of experience in strategising between design, engineering, business and user requirements. Iā€™m especially passionate about purposeful designs that are driven by research and insights, rather than ā€˜personal tasteā€™.

Experience

Lead UX Designer @ PackageX

ā€¢ Designed, prototyped, and shipped interaction flows to help PackageX apps build key features like label scanning, internal label printing, self-service pickup, multi-hop tracking, package forwarding, and custom workflows.

ā€¢ Successfully delivered ā€œReceiveā€ dashboard, visualized real-time data using interactive charts, handled in-bound/out-bound packages configured printing labels, rerouting, and customized workflows.

ā€¢ Collaborated with various cross-functional partners like engineering, PM, design systems, and content design to ship these features.

Senior UX Designer @ SMSAMI Inc

ā€¢Ā Worked with a small cross-functional team to design interaction flows for Flyaway Hub’s initial proof-of-concept. Led the scaling and evolution of Flyaway Hub’s visual design and brand system.

ā€¢ Responsible for user research, information architecture, interaction & visual design, and prototyping across web and mobile interfaces.

ā€¢ Established a design hands-off process among designers and developers.

UI/UX Designer (Remote) @ IMG Advisors LLC

ā€¢ Designed key features for ā€œGlobal Patient Transferā€ such as building profiles, patient medical histories, uploading reports, exchange of information with patients, and offering information, facilities, and treatment plans that match their needs.

ā€¢ Collaborated with product owners, project managers, and developers in an agile-driven software development process.

User Interface Designer @ Veevo Tech

ā€¢ Comprehensive redesign of the “Smile Network” social media application, encompassing both web and mobile platforms. Enhanced web accessibility and delivered responsive designs for various screen
resolutions.

ā€¢ Visualized real-time data with color indicators, simplifying complex data for the end users and creating graphical reports for the ā€œEmpleadoā€ web app.

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Education

City University of Science & IT

GPA: 3.60. Relevant coursework in Human-ComputerĀ Interaction, Web Design Accessibility, Object-Oriented Programming, Probability, Statistics, Data Structures, and Algorithms

Skills

UX

User Research, Information Architecture, Wireframes, Prototypes, Usability Testing

Product

Design Sprints, Agile/Lean Process, Product Thinking, Market Research, Data Analysis

Visual

Typography, Layout, Grid System, Color Theory, Design Systems, Brand Identity

Tools

Figma, FigJam, Framer, Adobe XD, Notion, Keynote,
JIRA, HTML/CSS/JS, Adobe Creative Suite, WordPress, Miro

Strengths

Team Player, Self-Motivation, Proactive, Problem Solver, Attention to Detail, Team Management

Contact

Ready to collaborate?

Reach out to me and let's start shaping the future through design.

I help with Product Design UX Design Prototyping User Research Web Design